SNKRSBOX celebrated the USAB Olympic Team’s trip to Rio 2016, supporting their exhibition game in Oakland at Oracle Arena. Our team scouted and secured the location in San Francisco, CA, ordered custom LED screens, engineered a truss system, built out the inside to be a pop up shop and produced the event. We also designed and produced custom shoe boxes and accessories for the launch as well as wrapped an ice cream truck in a custom design and used it as a give-away point.
Over 3 days, 3900 people visited the event, which also included athlete appearances.
Role: Lead Project Manager